Solutions

What is CRM?

Customer Relationship Management (CRM) is a term used to describe the processes a company uses to track and organise its contacts with its current and prospective customers. CRM helps businesses to understand their customers’ needs and behaviours and therefore modify their business operations to improve the service provided to customers.

The basic concepts of a CRM are to:

• Capture relevant business data to provide marketing and business intelligence about your customers;
• Easily share information including notes and history with your team so they can provide customers with a seamless experience no matter which team member they communicate with; 
• Ensure actions that need to be done for your customers are completed on time, by enabling you to monitor and manage the team’s activities.

Sage ACT! is the world’s leading Contact and Customer Relationship Management software. It provides one convenient system to manage your entire customer relationship. This is achieved by uniting programs people regularly use such as client database, contact history, diary and reminder system, To Do lists, email and mail merge programs all within the one easy to use program. Sage ACT! provides the tools to enable your team to deliver memorable service, exceed customer expectations and as a result, increase your profits.

Please contact us to discuss your CRM requirements.