Email Marketing Tips & Tricks

Timing

It is believed that an email has a life of less than 90 seconds once received therefore it is important to work out the best time to send your e-mail offer, newsletters etc to achieve the best results. The most popular days for sending e-mails are Tuesday, Wednesday and Thursday. Apparently inboxes tend to be emptier on theses days so your e-mail has a greater chance of being read.

Also, most people tend to collect their e-mails in the morning and then every 5 minutes during the day. If you send your e-mails around midday, again, they might have a greater chance of being read. So, if everyone is e-mailing mid-week, maybe you could be different by e-mailing on a Monday afternoon? Trial different days/times yourself and work out what works best for your message.

Back to Tips