Email Marketing Tips & Tricks

Email Frequency

Due to the low costs associated with e-mail marketing, the tendency is to think you can hit people very often, but you need to be careful in this area. Your decision will depend on your target audience and their buying cycle. No matter what industry standards are, it is really important to try and gauge your audience to judge what timeframes are appropriate for them.

Make sure you keep your name in front of your prospects and customers frequently enough to keep your business on their minds. A follow-up e-mail to the same list in 30 days typically gets 40-50% of the response of the first mailing. Even the most anticipated, thought-provoking, valuable communication could be unwelcome when overdone.

It is very important to give recipients a way to opt-out or unsubscribe from receiving future communications. An angry prospect is never a good prospect. For information about current guidelines for e-mail marketing, visit the Australian Direct Marketing Association’s website: www.adma.com.au

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