Email Marketing
Getting Started
At first, the entire process of setting up an email marketing campaign may seem a little daunting however if you break it down into a few steps, you'll find that it really is quite simple.
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Step 1
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The Database
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First thing you will need is a database to manage your contacts, their email address and your mail lists.
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Step 2
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The Tools
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Sending large volumes of emails requires a specialist program such as Swiftpage.
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Step 3
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The Template
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This is the important part - what your customers are going to read.
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Step 4
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The Send
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Who to send it to? When to send it? And what is that all important Subject Line?
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Step 5
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The Analysis
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Who received it? Who read it? Was it successful?
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