Services
Email Marketing
What is E-mail Marketing?
E-mail marketing is the term to describe the act of sending marketing information via email to recipients who have requested it. Examples of e-mail marketing are newsletters, promotional offers, product information and online surveys.
Why use E-mail Marketing?
Without doubt, e-mail marketing is one of the most powerful marketing tools in business today. It's an extremely cost effective tool that will enable you to build and maintain customer relationships to increase your sales and most importantly...increase your profits!
Benefits of Email Marketing
- Affordable - Eliminates the expense incurred from traditional methods of marketing (print, postage etc) while providing higher response rates.
- It’s Instant - Email can broadcast thousands of messages quickly, efficiently and effectively which means you can reach your market with time-sensitive offers. Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
- It’s Effective - Email marketing is a highly effective way to increase sales, drive site or store traffic and develop customer loyalty.
- Increased Sales - Customers receiving your messages have asked to see it. You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer. Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your web site or storefront. Your emails may also be an opportunity to educate your customers or provide additional information to enable you to up-sell and cross–sell additional products and services.
- Increased Traffic - Keeps you front-of-mind so customers become more familiar with your brand which builds traffic to your site.
- Increased Loyalty - Getting new customers is hard work and expensive. By keeping in touch with customers via weekly/monthly updates and helpful hints and tips, you position yourself as an expert in the industry as well as build on the relationship. If customers value the information that you are providing to their inbox, chances are that they will come to you when that want to buy again.
- It's Measurable - Success of your email campaigns can be measured with real-time statistics and reporting. You can access information onemail deliveries, opens, and click-throughs. Analysing this data can show you who is interested in your message and provides clues to their requirements.
- It’s Valuable - You can gain valuable feedback from your customers just by sending a quick follow-up email after the sale. It’s a good way to find out what they think of your products or services, and gives them another opportunity to interact with you, too.
- It's Easy - If you have already got your contacts in an ACT! database, you can start sending professional looking emails to them in just a few minutes with one of the email marketing tools that work directly with ACT!. So now you understand the benefits of email marketing...where do you start?
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