Celebrating 25 Years with Act! - Act Today Celebrating 25 Years with Act! - Act Today

Celebrating 25 Years with Act!

An open letter from CEO and Founder of Act Today

I was first introduced to Act! in 1990. As soon as I saw the concept, I knew that every Celebrating 25 Yearbusiness needed a CRM. Act! was the first ‘contact management’ system of its kind and actually coined the term CRM (Customer Relationship Management). The power that Act! could provide through collecting and using contact information was a turning point for business.

It took me 12 months to move my focus from Litigation Software to Act!. Finally in 1992, I started Act Today. I began working ridiculously long hours in order to service the needs of clients who also saw the massive potential of CRM to improve their workflow processes and business interactions.

The basic concepts that Act! was built upon in 1987 are still relevant 30 years later. Regardless of the size of your business, your CRM needs to be easy to use, have a strong tasking and calendar environment, and the flexibility to be uniquely customised to your business.

In the early days of Act Today, a laptop cost around $9,000 and a lot of the businesses I met with did not even own computers. If they did, the staff PC literacy was low. In order to help people better understand how to improve their customer and prospect interactions, I started the Act! User Groups. The User Groups were free events held in the major cities of Australia. Every 3 months I’d travel around the country showcasing the power of Act!. With groups of well over 100 at each meeting, it was a busy time for Act Today.

After a couple of years working on my own and travelling all over the Asia Pacific region implementing Act!, I decided I needed help. Bringing other people in to work with my ‘baby’ meant that I had a very strict criteria for potential consultants. I looked for people with high IT literacy, a strong desire to achieve and dedication to customer satisfaction. There were no degrees or courses to teach you how to be an Act! Consultant, so I personally trained the new consultants. Given my passion for Act!, I found it extremely rewarding to share my knowledge and see our business grow just by helping other businesses succeed through proper customer management.

For over 13 years now, we have had Act! consultants based in Brisbane, Gold Coast, Newcastle, Sydney, Melbourne, Adelaide, Perth and Auckland. Find a consultant near you. For many years, the team would meet in Sydney every 8 weeks to further develop skills, share new knowledge…and have a few beers. Today, however with technology, we are able to formally catch up as a group on a monthly basis in addition to the day-to-day sharing of information. (We also still manage to share a few beers at our Sydney catch ups 2-3 times a year).  I strongly believe that the success and power of Act Today comes from the cohesiveness of our team and our ability to continually share knowledge and support each other.

Most of our consultants have been with Act Today supporting our Act! customers for over 10 years. We have had a few consultants retire but they are never far away and tend to make it back for the annual Christmas party. Meet our team

As a result of our team’s high level of proficiency and dedication, Act Today has continued to win the Best Act! Partner award for the Asia Pacific region since 1999! We were also lucky enough in 2011 to win the highest award across all Sage products. See our full list of awards.

Aside from all the successes that we have had over the past 25 years, I am truly grateful for all the friendships that I have made with the consultants, the support team and their families. Finally, a big thank you to every person that has ever been part of Act Today…there is no doubt that without your passion for Act!, we would not be where we are today.

I look forward to our big celebration at the end of the year!

Michael Bryant
Michael Bryant
CEO/Founder
Act Today
Michael Bryant

Contact Michael

Sage Act! Best Performing Partner Sage Act! Master Partner Sage Act! Presidents Award Swiftpage Partner of the Year Swiftpage Top 10 International Reseller
SPEAK TO AN ACT! SPECIALIST in Australia 1300 362 046

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