As you embark on the path to an improved CRM, it is essential to remember a few key points related to customer privacy and security to ensure your are doing the right thing by the law and your customers.

Keeping track of your customer information is easier said than done. Using a CRM, you can easily organise and maintain customer data to ensure that your business always has accurate data.

If you use a CRM database, it’s highly likely that it will contain some degree of ‘dirty data’. It might not seem like a big problem however dirty data can cause significant losses to your business through sales inefficiencies, decreased productivity and diminished customer satisfaction.