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Tag: Marketing

8 Tips to Successful SMS Marketing

November 16, 2016

Lead nurturing is a critical component to any business. HubSpot reports that “leads nurtured with targeted content produce an increase in sales opportunities of more than 20%”1. SMS is really easy and effective tool to maximise your lead nurturing marketing efforts for both B2C and B2B companies. Here are some interesting statistics about SMS and what […]

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SMS Marketing

How to ensure your emails don’t end up as SPAM

November 30, 2015

Email marketing can be a very effective way to stay ‘front of mind’ with your customers but before investing time and resources into creating an email campaign there are several elements to consider. You need to design and create effective content, calls to action and landing pages and make sure that it looks good in […]

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How to avoid the spam folder

8 Reasons Your Business
Should Be Using SMS

September 16, 2015

With the popularity of smartphone users increasing every year, mobile marketing has become a significant opportunity for small business. More than ever, it is crucial to stay “front of mind” with customers in order to stay in business. Using SMS is one of the more affordable and effective ways to keep customers up to date […]

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SMS for Act!

Let your Corporate Email Signature do the talking

February 5, 2015

The main purpose of a corporate email signature is to provide your email recipients with your personal and associated company’s identity. This includes but is definitely not limited to your name, position, contact details, company website and social media links. This is all well and good but could your signature be a key part of […]

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Email Marketing

Why CRM over Excel

November 19, 2014

There are many reasons why a company uses Excel over a proper Customer Relationship Management (CRM) system. It’s free, easy to use, something that most people are familiar with and most people think it can do the job. Unlike a CRM system, it’s not always reliable and you cannot share information if you have a […]

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Why CRM over Excel
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