Act! estimates that the average distribution list suffers 25% decay each year. Fight list decay with Link2list.
Act! Marketing Automation is a powerful and cost-effective way to generate new leads for your business. However, to get the most from AMA, you need an actionable database that is well-maintained, clean, and deliverable.
And this assertion is not just good advice, it's a cautionary tale. Using old or unscrubbed data with AMA will reduce the effectiveness of your marketing campaigns in the short term, and could have long-term business implications, as well. Emailing an unsafe or unengaged audience can lead to a poor sender reputation, which in turn can reduce your email deliverability and increase your overall bounce rate. And a high bounce can bathtub validityjeopardize your AMA account. In fact, AMA users with a sustained bounce rate of 5% or higher can face account suspension, and if left uncorrected, can lead to account cancellation with no refund.
So if the benefits of using a clean distribution list are so obvious and the perils of using an unscrubbed one so dire, why wouldn’t everyone practice better list hygiene? The simple answer is it takes a lot of work, but thanks to Link2list, it no longer has to.
Link2list is a powerful email scrubbing service that is as easy to use as it is effective. Link2list is part of the Linktivity Suite, and it allows Act! users to quickly validate the email addresses they have in Act!, updating each record with a deliverability rating. Act! users just have to select a target group, click Start, and Link2list will verify 1-3 contacts per second until it’s complete.
It's that simple.
And Link2list is available in two levels of service. The first uses our native email verification system, and the other integrates with the industry leader in email validation, BriteVerify.com. Both work at the same speed, with results within 7% of each other for accuracy. The best part is you have a choice, with no manual data entry in Act! required for either.
The magic is in the math. In fact, we're so confident Link2list will work for Act! users, we're providing the first 500 record validations* at no extra charge. After that, charges range from 0.6 cents to 1.1 cents per record, depending on the volume purchased. That means for less than AU$60, Link2list will scan 10,000 contact records inside your Act! database in less than an hour!
After the first 500 contact records are scanned, users must purchase additional verification blocks to continue scrubbing their contact list. Scan blocks carry forward with on-time renewal, but expire when subscription lapses. Each renewal will include a free block of 500 scans. Scans that return an "error" are not deducted from your balance.
