Your trusted CRM choice just got better!  This new generation of Act! will offer the perfect integration of CRM and Marketing Automation along with dynamic Sales Pipeline Management and loads of enhancements to Act! Insight, Custom Tables, Outlook integration, and so much more!

Act! Marketing Automation

Act! Marketing Automation (AMA) is a new feature built into the Act! Growth Suite enabling you to automate workflow between your sales and marketing efforts. With a brand new comprehensive email marketing system, with advanced CRM workflow, lead capture and surveys, and campaign and customer insights, you will easily be able to prioritise follow-ups, automate sales tasks, and complete interaction history.

  • Comprehensive campaign management—blasts, drip, and nurture
  • Visual workflow designer and interactive template editor
  • Effective lead management—lead capture, scoring, and nurturing
  • Time-saving CRM workflow with prioritised sales follow-up 
  • Real-time response metrics and actionable customer insights
  • Deliverability and best practice consulting


Dynamic Sales Pipeline Management

The new sales pipeline and opportunity views enable you to manage your sales pipeline more effectively and intelligently with interactive filter panels, in-context KPIs, drag-and-drop between sales stages and sales pipeline drill-throughs.

  • Interactive sales funnel with the total count and value of all open opportunities
  • In-context KPIs with an instant roll-up of metrics like Opportunity Close Rate, closed-won value, open deals, and more (8 out-of-the-box or add your own)
  • Actionable sales pipeline with a visual representation of all opportunities organized by sales stage and drag-and-drop functionality
  • Advanced filters to see data by rep, sales stage, date range, and more

* Act! Premium subscriber feature

Custom Tables Improvements

Custom Tables were introduced in v20.1 and allow Act! users to track even more data in spreadsheet-like tables within Act!. WIth v21, there are lots of new feature enhancements for Custom Tables.

Act! Insight with Custom Tables Support

Create new insightful dashboards using the unique business or industry data you manage in Custom Tables.

New features now available in the web client

  • Perform advanced queries
  • Perform mail merges
  • Manage cascading dropdowns
  • Specify default columns

Usability improvements

  • Quickly assign records
  • Expand list views to see child table data

Find out more about Custom Tables

Valuable Act! Subscriber Enhancements

Act! version 21 offers loads of feature enhancements that make Act! even better!

  • Welcome page with quick access to helpful resources 
  • Option to attach inbound Outlook® emails to Act! history automatically
  • Intelligent update notifications for offline clients 
  • Manage activity types via the web client
  • Privacy and security updates: 
    • Upgrades to .NET and SQL
    • SOC 2 compliance
    • GDPR compliance enablement

act v21 product enhancements

See more of what you can do with Act! v22