The Act Today team works across many industries, business and organisations, continually supporting, implementing and improving how Act! is working for our clients. Over the years we have realised the benefits of well-managed customer data and the power that sits behind this data for business owners and their teams.

Here, we share the latest and greatest tips and tricks that you can use with Act! CRM along with industry trends, new technologies, integrations and new features, all designed to make your life easier and help you create a closer connection with your customers.

Customer Experience (CX) is the impression a brand leaves with those who interact with it, influencing how they perceive the organisation. Find out how you can create an awesome customer experience along with practical tips to keep your customers happy.

With cloud computing, there are different models for deploying the resources including public, private, and hybrid cloud. All three provide similar benefits, including cost-effectiveness, performance, reliability, and scale but which deployment method you choose depends on your business needs.

Many business owners and managers mistakenly take email marketing and marketing automation as the same thing. There is so much to gain from marketing automation that you cannot achieve with email marketing alone. Learn the differences and which one you should be using.

Investing in the future of your business will ensure you stay on a growth trajectory and provide the solid foundations to ensure longevity in your business growth. So what are the investments a business to ensure ongoing growth?

As you embark on the path to an improved CRM, it is essential to remember a few key points related to customer privacy and security to ensure your are doing the right thing by the law and your customers.

Written by   |   Apr 17 2020

Using CRM you can easily bring a level of personalisation to aid conversion, help build your brand reputation, and keep your customers coming back. Find out 4 easy ways that you can put personalisation to work for you.

Written by   |   Apr 15 2020

CRM is one of the most important parts of any business. In this post, we'll break down 5 of the ways that CRM and marketing automation can save you time and make you more money.

CRM is a game-changing tool for a small business however if it's not configured and used correctly, you are not going to see a return on your investment. Find out what the 5 most common mistakes are that business make when using a CRM, and how to avoid them.

The COVID-19 pandemic has changed the world in ways that we could never have imagined, including the way we do business. Find out how you can make the most out of your CRM in order to stay competitive during these trying times.

Keeping track of your customer information is easier said than done. Using a CRM, you can easily organise and maintain customer data to ensure that your business always has accurate data.

If you're in the business of selling, it's vital that your leads are nurtured through the buyer's journey. Find out how to employ simple tactics to help convert these leads into long-time, loyal customers and advocates for your business.

A lot of people set up a small business because that are very good at what they do but not all are prepared for the additional work required to successfully build a business. Find out how a CRM can help you grow and sustain your business.

Due to the COVID-19 pandemic, we have made some adjustments to the way we work. Find out how these changes may affect you.

Written by   |   Mar 10 2020

It is a well-known fact that is 8 times cheaper to retain a customer than to acquire a new one. Find out how you can easily create customers for life with just 8 simple tips.

If you are on the search for a new CRM for your small business, it can be confusing with an overload of information. Find out the top 7 factors are that you should be considering.

Act! Pro is the Desktop version of the Act! product suite designed for individuals. Act! Pro is due for retirement as of 30th June 2020. Find out what this means for you.

Getting organised with the right technology will provide you with the best chance of creating a successful business. Regardless of what industry you are in, or how many employees you have, these four systems will dramatically improve the day-to-day work life for you and your team.

There are many benefits of a Cloud CRM solution. Not only can you save time and money, but you can also make life a lot easier for your employees. Here is a summary of the top 6 reasons why moving your CRM to the cloud is a good move for your business.

Lead generation is among the leading priorities for B2C and B2B marketers, but surprisingly, few effectively qualify and nurture leads to increase the probability they'll eventually make a purchase. 

Written by   |   Aug 7 2019

Are you struggling to manage to get everything done each day? Here are 10 tips to help you get on top of your task list and become more productive.

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