The Act Today team works across many industries, business and organisations, continually supporting, implementing and improving how Act! is working for our clients. Over the years we have realised the benefits of well managed customer data and the power that sits behind this data for business owners and their teams.

Here, we share the latest and greatest tips and tricks that you can use with Act! CRM along with industry trends, new technologies, integrations and new features, all designed to make your life easier and help you create a closer connection with your customers.

CRM is a game-changing tool for a small business however if it's not configured and used correctly, you are not going to see a return on your investment. Find out what the 5 most common mistakes are that business make when using a CRM, and how to avoid them.

The COVID-19 pandemic has changed the world in ways that we could never have imagined, including the way we do business. Find out how you can make the most out of your CRM in order to stay competitive during these trying times.

Keeping track of your customer information is easier said than done. Using a CRM, you can easily organise and maintain customer data to ensure that your business always has accurate data.

If you're in the business of selling, it's vital that your leads are nurtured ithrough the buyer's journey. Find out how to employ simple tactics to help convert these leads into long-time, loyal customers and advocates for your business.

A lot of people set up a small business because that are very good at what they do but not all are prepared for the additional work required to successfully build a business. Find out how a CRM can help you grow and sustain your business.

Due to the COVID-19 pandemic, we have made some adjustments to the way we work. Find out how these changes may affect you.

Written by   |   Mar 10 2020

It is a well-known fact that is 8 times cheaper to retain a customer than to acquire a new one. Find out how you can easily create customers for life with just 8 simple tips.

If you are on the search for a new CRM for your small business, it can be confusing with an overload of information. Find out the top 7 factors are that you should be considering.

Act! Pro is the Desktop version of the Act! product suite designed for individuals. Act! Pro is due for retirement as of 30th June 2020. Find out what this means for you.

Getting organised with the right technology will provide you with the best chance of creating a successful business. Regardless of what industry you are in, or how many employees you have, these four systems will dramatically improve the day-to-day work life for you and your team.

There are many benefits of a Cloud CRM solution. Not only can you save time and money, but you can also make life a lot easier for your employees. Here is a summary of the top 6 reasons why moving your CRM to the cloud is a good move for your business.

If you are in the business of selling, you may have heard of the term ‘lead nurture’. It describes the process of attracting, engaging and convincing a potential customer to purchase from you. Find out some simple marketing tactics that you can use to create new customers.

Lead generation is among the leading priorities for B2C and B2B marketers, but surprisingly, few effectively qualify and nurture leads to increase the probability they'll eventually make a purchase. 

Written by   |   Aug 7 2019

Are you struggling to manage to get everything done each day? Here are 10 tips to help you get on top of your task list and become more productive.

Written by   |   Aug 7 2019

There are many reasons why a company uses Excel over a CRM. It’s cheap, easy to use, something that most people are familiar with and most people think it can do the job.

The main goal of any CRM is to improve business relationships in order to sustain and grow your business. By integrating your CRM with Marketing Automation, SMBs can leverage off the many benefits of automating a marketing strategy. 

Marketing automation is a powerful tool for increasing the revenue of your small business. By working behind the scenes, marketing automation software will help you grow your business at a minimal cost, and most importantly, with significantly reduced effort on your part.

Written by   |   May 8 2019

The Act! Growth Suite is an all-in-one sales and marketing platform designed to provide small and midsize businesses (SMBs) with all the tools they need to successfully run and grow their business.

Written by   |   May 7 2019

Act! now includes CRM and Marketing Automation to create an all-in-one sales and marketing platform that provides everything you need to successfully run and grow your business. 

Integrating social media into your CRM gives you a fast, simple way to help you understand who your customers are and what’s important to themYou can build greater relationships with your customers that can drive sales and increase your revenue. Additionally, the more connected you are with your customers, the more loyal they will be to your brand.

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