Showing articles tagged with Marketing Automation

Lead generation is among the leading priorities for B2C and B2B marketers, but surprisingly, few effectively qualify and nurture leads to increase the probability they'll eventually make a purchase. 

The main goal of any CRM is to improve business relationships in order to sustain and grow your business. By integrating your CRM with Marketing Automation, SMBs can leverage off the many benefits of automating a marketing strategy. 

Marketing automation is a powerful tool for increasing the revenue of your small business. By working behind the scenes, marketing automation software will help you grow your business at a minimal cost, and most importantly, with significantly reduced effort on your part.

Act! Marketing Automation (AMA) is a new feature built into the Act! Growth Suite enabling you to automate workflow between your sales and marketing efforts. With a brand new comprehensive email marketing system, with advanced CRM workflow, lead capture and surveys, and campaign and customer insights, you will easily be able to prioritise follow-ups, automate sales tasks, and complete interaction history.

  • Comprehensive campaign management—blasts, drip, and nurture
  • Visual workflow designer and interactive template editor
  • Effective lead management—lead capture, scoring, and nurturing
  • Time-saving CRM workflow with prioritised sales follow-up 
  • Real-time response metrics and actionable customer insights
  • Deliverability and best practice consulting