Showing articles tagged with Marketing Automation

Customer Experience (CX) is the impression a brand leaves with those who interact with it, influencing how they perceive the organisation. Find out how you can create an awesome customer experience along with practical tips to keep your customers happy.

Many business owners and managers mistakenly take email marketing and marketing automation as the same thing. There is so much to gain from marketing automation that you cannot achieve with email marketing alone. Learn the differences and which one you should be using.

Using CRM you can easily bring a level of personalisation to aid conversion, help build your brand reputation, and keep your customers coming back. Find out 4 easy ways that you can put personalisation to work for you.

It is a well-known fact that is 8 times cheaper to retain a customer than to acquire a new one. Find out how you can easily create customers for life with just 8 simple tips.

Lead generation is among the leading priorities for B2C and B2B marketers, but surprisingly, few effectively qualify and nurture leads to increase the probability they'll eventually make a purchase. 

The main goal of any CRM is to improve business relationships in order to sustain and grow your business. By integrating your CRM with Marketing Automation, SMBs can leverage off the many benefits of automating a marketing strategy. 

Marketing automation is a powerful tool for increasing the revenue of your small business. By working behind the scenes, marketing automation software will help you grow your business at a minimal cost, and most importantly, with significantly reduced effort on your part.