Michael Bryant

Founder/CEO
Michael Bryant

Michael Bryant

Founder/CEO

Michael Bryant is the Founder and CEO of Act Today. Michael’s vision for starting Act Today was born from his realisation of the importance of businesses to have a deep and strong relationship with their customers.

His experience in CRM and business management is extensive, prior to founding Act Today in 1992, he worked in management and analytical roles within the building industry as a project manager and key senior roles. He was introduced to CRM and immediately saw the power and efficiencies an organisation could gain in implementing it into the business.

Now, with over 25 years of experience, Michael has become an internationally recognised industry expert in CRM, working closely with the Act! And Swiftpage team in the USA to further develop and enhance the Act! CRM products.

Act Today

Michael started Act Today in Australia after realising the need for local CRM expert support. CRM didn’t seem complicated to Michael, however he realised that many organisations just didn’t have the expertise necessary to ensure the best possible implementation and roll out of a CRM, especially as he knew it would become such a central part of the overall business.

As an independent consultant, Michael has worked with many organisations, large and small, across a diverse range of industries. He has implemented CRM solutions for companies such as AMP and Mortgage Choice, as well as given advice and support to start up organisations who understand the importance of CRM from the onset.

Michael has now grown the Act Today consulting business into a team of local CRM experts who all have expertise in CRM strategy and execution. Each consultant is also an Act! Certified and run their own consulting businesses specialising in Act! CRM.

Michael is a member of Swiftpage’s Business Partner Advisory Council (BPAC). This select group meets with Swiftpage (previously Sage) executives to provide feedback on product features, product development, corporate strategy, industry trends and the competitive landscape.

Michael keeps his consultant team up to date with the developments in Act! so as to ensure they give clients the best advice, support and service.