Act! Marketing Automation

Act! Marketing Automation (AMA) is a new feature built into the Act! Growth Suite enabling you to automate workflow between your sales and marketing efforts. With a brand new comprehensive email marketing system, with advanced CRM workflow, lead capture and surveys, and campaign and customer insights, you will easily be able to prioritise follow-ups, automate sales tasks, and complete interaction history.

  • Comprehensive campaign management—blasts, drip, and nurture
  • Visual workflow designer and interactive template editor
  • Effective lead management—lead capture, scoring, and nurturing
  • Time-saving CRM workflow with prioritised sales follow-up 
  • Real-time response metrics and actionable customer insights
  • Deliverability and best practice consulting


Published in What's New