In early November 2018, it was announced by Swiftpage that the embedded third-party software component of Act! that facilitates the licensing services is being discontinued by the manufacturer at the end of 2018. After January 1, 2019., certain common actions you may take that interact with the licensing component will cause Act! to fail and you will no longer be able to access your database. Examples of these common actions include attempting to install Act! on new hardware, modifying existing hardware, and modifying your user count. 

Swiftpage have a solution however it will require an update to your Act! installation prior to 31st December 2018 to avoid any interuption to your service. For more information and how to update Act! see Changes to Act! Software Licencing

The embedded third-party software component of Act! that facilitates licensing services is being discontinued by the manufacturer at the end of 2018. To avoid any interruption in accessing your Act! data, you will need to update Act!. 

Act! Marketing Automation makes it simple to acquire new leads, engage prospects and customers, and build long-lasting, profitable relationships that fuel business growth.

Act! subscription now includes Act! Marketing Automation (AMA), offering a single solution that replaces separate systems for email, web visitor tracking, lead scoring, nurture campaigns, campaign management, and reporting. With AMA, you can streamline marketing processes by easily automating the workflow between your sale and marketing efforts.

Send emarketing campaigns direct from Act! and watch as AMA feeds actionable data back into your existing Act! sales processes.  Your sales team will be informed of new leads, any follow-ups are prioritised and you see a holistic view of all your prospect and customer marketing activity to close sales faster and more of them.

Design responsive campaigns Create impactful, mobile-friendly campaigns with the intuitive drag-and-drop template builder or use the advanced HTML editor to edit existing HTML templates or build new ones. Start with one of 25 sample templates, customise colours and fonts, and add free, high-quality stock photos from a library with 500,000 options. Preview campaigns before sending with a mobile and desktop preview to ensure your images and content render as planned.

Engage prospects and customers Setup simple ad-hoc email blasts or custom nurture streams with the visual campaign workflow designer, providing a graphical representation of your communication flow.  Share campaigns on your social sites to extend your reach or embed social links in your campaigns to drive traffic to your social networks. Setup Preview email campaigns before sending with both mobile and desktop views to ensure your images and content render perfectly.

Effective Lead Capture, Scoring, & Nurturing Grow your audience with effective lead capture forms and surveys that feed contacts and responses into Act! automatically. Advanced forms and surveys allow further actions in Act!. Notify Act! users and create Act! activities and opportunities automatically as recipients respond. Identify your most interested prospects with lead scoring based on campaign engagement, survey/web form responses, and website interactions. Prioritised leads are pushed into Act! groups automatically for easy sales follow-up.

Time-saving CRM Workflow with Prioritised Sales Follow-up Automate workflow between sales and marketing to maximise engagement at every phase of the customer journey. Watch as Act! Marketing Automation turns real-time response metrics into sales actions—alerting you of new prospects, prioritising follow-ups, and delivering a composite view of customer engagement in a single solution. Notify Act! users via email and create Act! activities and opportunities automatically based on campaign and website interactions or completed lead forms and surveys.

Real-time Response Metrics & Actionable Customer Insights Understand what’s working and how you can improve your marketing strategy over time with real-time metrics covering opens, clicks, and comparative stats per campaign. Individual campaign results automatically push to Act! contact records for a detailed interaction history. Perform A/B tests to pinpoint your most impactful subject lines and content to continually improve the effectiveness of your campaigns. Identify prospects on your website in real-time to engage with them when they are most interested, because web visits feed into lead scoring profiles and create activities for sales follow-up in Act! automatically.

Many small businesses invest their time, money, and resources into adopting a new CRM system only to realise 6 months later that it’s not being used as intended. With reports showing that CRM can improve a team’s productivity by 50%, how do you as a business owner get these results?

Are you using paper-based systems, spreadsheets or Microsoft® Outlook® to manage your business relationships? If yes, then you are probably spending too much time searching for information. Searching for information wastes time and will make it appear like you don’t value your customers.

The all new Act! version 21 delivers some fantastic new features including Act! Marketing Automation and Dynamic Sales Pipeline Management plus a host of compatibility and productivity enhancements.  To ensure a seamless upgrade, make sure you read our helpful tips.

Customer Relationship Management is about people and processes. In order for your Act! CRM solution to be a success, it is vital that you assign a CRM Champion to oversee the implementation and deployed use of the CRM across the business to ensure its success. 

If you use a CRM database, it’s highly likely that it will contain some degree of ‘dirty data’. It might not seem like a big problem however dirty data can cause significant losses to your business through sales inefficiencies, decreased productivity and diminished customer satisfaction.

Many small business owners start out by storing their customer data in Excel spreadsheets or Outlook. Whilst these tools can fulfill basic needs, most businesses will inevitably struggle to grow without an effective customer management system  Find out how your small business can benefit from using a CRM.

Your trusted CRM choice just got better!  If you're not on the latest version of Act!, you're missing out on game-changing innovations and modern enhancements that make this next-generation platform the fastest in over 10 years.