Written by   |   May 8 2019   |   Read 97 times
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The Act! Growth Suite is an all-in-one sales and marketing platform designed to provide small and midsize businesses (SMBs) with all the tools they need to successfully run and grow their business.

For over 30 years, Act! has been one of the best CRMs for small business. Focussing on customer management, Act! helps businesses to build long lasting customer relationships through easy, organised access to customer information and a feature-rich set of customer management tools.

In 2018, Act! Marketing Automation was launched by Swiftpage as a marketing solution to replace separate systems for email, web visitor tracking, lead scoring, nurture campaigns and reporting. Marketing Automation now provides Act! users with comprehensive email campaign management, a visual workflow designer for mapping out customer journeys, and real-time response metrics.  

The new Act! Growth Suite combines CRM and Marketing Automation into a single, all-in-one platform giving SMBs everything they need to successfully build relationships, maximise engagement with customers and prospects and drive business growth. 

“What we’ve done here with the Growth Suite is brought to market a combined sales and marketing platform specifically built for small businesses at a price point and a level of functionality and value that you’re not finding in the market amongst our competitors at this point,” says Joe Greenspan, vice president of commercial operations at Swiftpage.

 All Act! Growth Suite subscription plans include a full-featured CRM, powerful marketing automation and the Act! Companion mobile app. Additional features of Growth Suite include sales pipeline management, actionable insights, and app integrations. A simple drag-and-drop sales pipeline management tool allows users to capture the details of a sales opportunity and progress deals through the sales process. A customisable and dynamic insight console provides actionable business insights and visual metrics covering individual, team, and business performance. The Act! Connect feature allows users to extend the power of Growth Suite by connecting to hundreds of popular apps such as Outlook, Slack, EventBrite, and Xero. 

With so many business tools available today, it’s common for small business teams to be using a range of products for different areas in their business. The benefit of having a solution like Act! Growth Suite is that your team has one single place to access all of your tools and share all the information improving staff productivity and customer service.

“Small businesses use either very informal systems or they’re using a number of disparate systems across sales, marketing, and customer management that don’t talk to each other, don’t work together, don’t share data, and ultimately don’t provide the kind of roll-up insights that you get from having it combined in an all-in-one platform,” explains Joe Greenspan, vice president of commercial operations at Swiftpage.

By using a single platform for sales, marketing and customer management, users can obtain insights from real-time marketing response data. This information is extremely helpful for evaluating the quality of a lead and determining further workflow. Managing this process manually between applications is time consuming and leads can easily slip through if not identified quickly. Knowing the number website visits, the frequency of visits, time spent on your website along with form submissions and PDF downloads can help your sales people reach out to potential customers when their interest is peaked.

The new Act! Growth Suite represents a significant step forward for Act!, as well as the Australian and New Zealand small business market. Our customers will now be able to reap the benefits of a single solution, full of powerful sales and marketing features at a price that is unparralleled in value.

To find out more about Act! Growth Suite visit www.act.com or contact us on 02 9431 2222 (AU) or 09 428 2281 (NZ)

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Note: Existing Act! Subscribers (v21) can activate their 14 day Marketing Automation trial from the Navigation bar.

Cate Dempsey

As Managing Director, Cate Dempsey works closely with CEO Michael Bryant in the strategic direction along with the day to day management of the core team for Act Today.

Cate has a deep understanding of the business, starting as an Act! Consultant she has an inside view of what clients need and want when it comes to CRM. Cate is able to bring her client facing experience into the strategy and decision making process, enabling Act Today to be very focused on customer experience and satisfaction.

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